Church-ads runs an annual campaign to re-tell the story of his birth in ways which engage positively with the public’s interest. This site provides details of the current campaign.
a) Ask students to identify which groups in today’s society might be re-cast to match the nativity story, and to discuss why the church needs to do this ad campaign.
b) Students look at the statistics provided on the website, and discuss why so many people think of Britain as a Christian country. Why do so few people know the story?